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What about preloaders? Are they killing conversion nowadays or opposite? Small concepting in Framer.
Nice Work
Thank you! :)
Depends on the brand I guess. For something this premium, a short preloader actually builds anticipation. But anything over 2s and we're losing people fast!
yep, 500–800 ms. max
Wow Amazing work 🔥
Thank you!
I like it for this brand, but maybe only as a first time site visitor. I wouldn't want this experience every time as it loses the novelty.
yep, very true!
Looks awesome!!
Thank you! 😊
This looks damn cool!
Thank you so much! 😊
Looking great helen
Great question! I feel preloaders are only harmful when they’re unnecessary—if used well, they can actually improve perceived performance and user experience instead of hurting conversion ⚡
This is cool 🚀
the biggest problem with the preloader is asking if the network is slow, what happens. what kind of feedback will you give? if not it just becomes annoying.
also which pages or flows will need preloaders, I don't want a preloader on a multi-step page like a payment flow. I...
nice
Looks great!
This is good.. For first time website visitors. And definitely need to be short, or it'll increase bounce rate
Use sparingly, and make sure it's well optimized in order not to chase users away
Depends, are they adding value or just delay?
"When it's club - you have to wait before enter the fun" - the main idea
what about a preloader that looks like the Hero so that people are already in the front seat from the get go
That`s a smart move! Thanks!
I think just right timing and animation could easily make it a pro
Preloaders aren’t bad just easy to overdo 👀
If they’re quick and purposeful, they can actually improve perception.
But if they delay access or feel unnecessary, they kill conversions fast.
In most cases: subtle > flashy
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Fire emoji!
I have too much fun making scroll sections with @framer
Finishing a project and sitting on it is its own kind of patience test. 🙃
You're proud of the work. Parts of it are ready. But the client still needs time to launch, and honestly, that's the right call.
This rebrand and website for a physical therapy clinic in California is one I wrapped up late last year. We just launched, and looking back, the wait was worth it. The brand landed where it needed to: aligned with the right audience, with a personality that actually comes through.
Still… the in-between never gets easier.
A few more projects are sitting in that "not yet" phase. Anyone else live here?
Lovee teh colors on this brand
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