9 years of design. 2 weeks on Contra. Here's what happened.

I joined Contra about two weeks ago. Before that, I'd been freelancing for 9 years across brand identity, packaging design, and web development, working with clients in the UK, Europe, GCC, and the US. Most of my work came through referrals and repeat clients. I never had a proper portfolio platform that actually represented the full scope of what I do.

So I decided to build it out properly here.

What I've done so far:

Published 17 case studies covering real client work: brand identities, packaging systems (250+ brand projects, 500+ packaging designs over the years), custom websites in WordPress, Shopify, Webflow, Next.js, and even a Flutter B2B app

Set up productized services with clear deliverables and pricing

Hit a profile score of 104, putting me in the top 15%

Earned a 5.0 rating from 4 client reviews

Documented long-term partnerships like my 5+ year engagement with Lazer Pest Control (300-400 verified leads/month) and an ongoing relationship with a UAE brand agency since 2018

What I've learned so far:

The profile score system rewards completeness. Detailed project write-ups with real context, accurate tools and roles on each project, client reviews, and properly structured services all move the needle. Screenshots alone don't cut it. Clients want to see the thinking behind the work.

What I do:

I'm a one-person studio. Brand identity, packaging design with production-ready files and 3D mockups in Cinema 4D, and full website builds. The reason clients stick around is that I handle the entire pipeline: the packaging I design already accounts for how it'll look on the website, and the site I build already reflects the brand system I created. No handoffs, no translation gaps.

Based in Karachi, working with clients globally. Open to projects of all sizes.

If you're building out your own Contra profile and have questions about what worked for me, happy to share specifics.

Congratulation!!

Would you pay a 400€/month membership without needing convincing? This was my challenge with Beau Society, a premium wellness membership in Lyon 💆 Instead of justifying the price, I've built a brand that removes the decision entirely: strategy, creative direction and design, all engineered so that 400€ feels OBVIOUS to the target audience, not expensive. What's more exhausting for you: paying for wellness, or figuring out where to spend it? For me: The second, and I learned it the hard way! 💀

the decision-removal angle is the whole game. price stops being a debate the moment the brand signals you're already the kind of person who buys it, and the serif system plus that monogram pull that off. reads like membership not a purchase, really nice work