Captivating Sweet-Making Videos with Instant Hook for Engagement

Captivating Sweet-Making Videos with Instant Hook for EngagementCaptivating Sweet-Making Videos with Instant Hook for Engagement

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Mujahed Omar

• Jul 5

Sleek, fast-paced sweet-making video optimized with a 2-second hook to stop the scroll.

Graphic Design Canva

Kirsty Pitcher

• Jul 7

MILKISH. A Plant based milk brand with simple ingredients and playful personality.

As a mock brief, this pushed me out of my comfort zone a lot, and I had a lot of fun experimenting with the design of the cartons and the character. I wanted everything to feel cohesive, instantly recognisable while using a variation of colour scheme to identify each type of milk.

I typically work within beauty, skincare or fashion so this was a fantastic flex of my creative muscles and skills.

Final mock-ups produced using AI, all designs are my own.

Brand Design Creative Design Creative Product Management Canva

Maty Sandoval

max

• Jul 9

The little character sculpture is what sells the "playful" part for me — a lot of plant milk brands stop at packaging and never build an actual mascot. Stepping outside your usual beauty/skincare lane, was the hardest part the illustration style itself or figuring out a color system that could scale across flavors?