AI Infrastructure Brand Strategy and Visual Identity for NOVAirisAI Infrastructure Brand Strategy and Visual Identity for NOVAiris
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
MD Deen Islam's avatar
MD Deen Islam Akash
• 2d
AI is powerful. But when the technology is complex, the brand needs to make it easier to understand.
For NOVAiris, I explored how an AI infrastructure company could build a brand that feels intelligent, credible, and clear to modern businesses.
I started with the business problem, audience, positioning, and brand personality then translated that strategy into a visual identity system.
Strategy → Positioning → Identity
Because strong branding isn't decoration. It gives a business a clearer way to be understood.
aibrandstrategybrandidentityBrand StrategyBrand DesignLogo DesignFigma
Artur's avatar
Artur Mikhov
pro
• 2d
In AI infrastructure the audience is often technical buyers and non-technical decision makers at the same time. When you worked through positioning, did you lean the identity toward one of those two, or try to hold both?
MD Deen Islam's avatar
MD Deen Islam Akash
• 19h
based on primary audience like founders,cto's,product head,
Artur's avatar
Artur Mikhov
pro
• 12h
That makes sense. Leading with founders and CTOs lets the identity stay precise and a bit restrained, and you can still warm it up through type and illustration for the wider buying group.
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started