Illustrated promotional graphic blending product storytelling with brand personality.

Illustrated promotional graphic blending product storytelling with brand personality.Illustrated promotional graphic blending product storytelling with brand personality.

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Katie McGrade

• Jan 14

Illustrated promotional graphic blending product storytelling with brand personality.

Karina

pro

• Jan 19

love that handdrawn style! so cute!

Ciro

• Jan 15

Amazing work, Katie! Love the design 💙

Sabrina Polanco

max

• Jan 15

The style of the illustration and that type work so well together! Beautiful work! :)

Tiago Machado

pro

• Mar 6

Sometimes, some projects are just not meant to be. And that's ok. I had a blast developing the initial concept for this branding proposal. From 3D, imagery, color combinations, animation... The goal? Create a visual identity that is both versatile and structured, resulting in a brand that is adaptable, yet grounded, and approachable. Every major format follows a grid system that allows for different interpretations of the same design: Traditional hierarchy with image and headline? You got it! Big images with small text? Yes! Should information take priority over visuals? Sure! This is a branding case study that the client ultimately did not use. But I'm still proud of the result and the effort that went into it. Full study here

brand branding logo

Akinkunmi Ayo

pro

• Mar 6

Simplicity and minimalism

Dario⚡️ Ferrando

max

• Mar 6

Detach Landing page still rocks imo!

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Rokas Griškonis

pro

• 1d

How did you make these illustrations? They're drawn or AI generated? It looks phenomenal!

Alex Aperios

pro

• Mar 5

Some weeks, I'm helping a founder launch an AI product. The next, I'm rebranding a media company or a creative studio. No two projects look the same. That's intentional. Same studio. Completely different stories. A brand isn't a template; it's a reflection of what a business is trying to say and who it's trying to say it to. The moment you start boxing everything into the same gradients and tech graphics, you stop designing brands. You start manufacturing them. Every project deserves its own language. That's what makes it memorable. What story is your brand actually telling?