Smooch is live on the App Store 🥹

It started in January. My partner and I were planning trips for March and May, and suddenly realised we’d forgotten a movie we wanted to watch and a new Korean place we wanted to try. Big plans: fine. Small ones: gone.

So I built us a shared space for all those “we should try this someday” ideas. You save them together, drag one onto a day, and it becomes an actual plan.

I made it on my own: product, design, the build with Lovable, the website and the blog - Framer. 60 builds, a few App Store rejections, and one timezone bug that sent us to squash at 2am instead of 2pm xD

And there are no photos inside, just Smooches characters. Because who calls their person by their actual name anyway? (or it's just me there, huh)

The whole story is in the case study 🦄

That furry hand holding the phone is a scroll-stopper. These characters would be so fun animated, even just a little wiggle when a wish turns into a plan. Huge congrats on the launch.

Exploring imagination through texture, typography and skincare. ✨

For THÉRAPEAU, I wanted to push the visual identity beyond packaging and explore how serum, gel and cream could become part of the brand language itself.

Using the core wordmark as a starting point, I experimented with different materials, colours and tactile expressions — turning skincare textures into typography and visual studies.

These explorations were created together with ChatGPT as part of the creative process, helping me test ideas quickly while keeping the final brand direction grounded in my own identity system and design decisions.

A small study in how texture can become communication. 💧

#ChatGPT #AIinDesign #Branding #VisualIdentity #SkincareBranding

Letting the wordmark turn into the material itself is a strong idea. Did you set a limit for how far a texture can distort the letters before it stops reading as THÉRAPEAU?