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Mascot Design for a Mental Health App
My team and I created a custom mascot for a mental health app, designed to make the digital experience feel more human, supportive, and engaging. The goal was not simply to add a character to the interface, but to create a digital companion that could reduce tension and make communication within the app feel more natural.
We explored different visual directions through research, moodboards, and multiple iterations, eventually developing a soft and minimal character with rounded shapes, expressive emotions, and a calm visual language. The mascot was designed to integrate naturally into the interface without distracting users from their main tasks.
We also developed a set of subtle animations, including gestures, movements, and facial expressions, to bring the character to life and make interactions feel more responsive and engaging.
The result is a distinctive mascot that became part of the product experience and strengthens the app’s friendly and supportive personality.
Need help with product design, branding, or development? DM me!
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