Visual Identity was not a name I intended to leave behind. It carried the beginning of my work the experiments, the recognition, the failures, the long nights, and the quiet belief that the web could become more than a place for information. The thought of changing it began in a recent conversation with one of my client turned friend, he mentioned the name no longer reflected what the studio had become, I resisted that at first. Why? because some names become attached to the years they helped you survive. But the more I sat with it, the more obvious it became. We had started thinking and working in terms of perception, with atmosphere, with motion, story, technology, and memory. Lucerrá is the name for that wider pursuit. Digital experiences, directed like cinema.

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For the #CapCutDesignStudio Challenge, I created 𝗖𝗮𝗽𝗖𝘂𝘁 𝗩𝗶𝘀𝗶𝗼𝗻 — a concept that reimagines CapCut as a wearable technology company 💎

[𝗗𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 𝗔] 𝗖𝗮𝗽𝗖𝘂𝘁 𝗮𝘀 𝗮 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆

CapCut Vision transforms CapCut from a video editing platform into an AI-powered smart eyewear ecosystem designed for the next generation of creators. CupCut Vision allows creators to capture moments, transform them through AI, and instantly share them with the world.

I was inspired by CapCut's mission to make creativity accessible to everyone, and I imagined a future where capturing, editing, and sharing content happen as one seamless experience.

[𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄] For this submission, I developed: • Brand Concept • Visual Identity System • Product Design Language • Smart Glasses Design • Packaging Experience • Creator Ecosystem • Presentation Deck

[𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄] To demonstrate my workflow, I also included: • Recording of the entire creation process • Brand Concept Presentation • Complete Design Studio chat history

[𝗠𝘆 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲] ❤️ One thing I genuinely enjoyed while working on this project was how intuitive CapCut Design Studio felt ❤️

I realized that great results don't necessarily come from writing perfect prompts. Most of my process involved combining references, exploring visual directions, refining ideas, and iterating creatively. Design Studio made it easy to move from inspiration to concept development and final presentation within a single workspace 🔥🔥🔥 [𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝘁𝘂𝗱𝗶𝗼 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀 𝗨𝘀𝗲𝗱]

Throughout the project, I used Design Studio for inspiration gathering, visual exploration, product ideation, branding, packaging concepts, and ecosystem development.

Thank you to the CapCut team for creating a platform that encourages experimentation, creativity, and exploration 🫶 [𝗟𝗶𝗻𝗸𝘀] CupCut Design Studio Chat History: https://www.capcut.com/ai-design?shareId=7647947968217202695 Brand Concept Presentation: https://www.figma.com/proto/reTVCLZxw73WBxxaJOePS0/CAPCUT-VISION?node-id=1-285&viewport=701%2C169%2C0.02&t=Z6lxfa2Fi8czJOxo-1&scaling=contain&content-scaling=fixed&page-id=0%3A1 Video explainer (the same as attached): https://docs.google.com/videos/d/1SSDBHyguM5hNoItyjONVOOouXbL54xgNCdo3w-8jDv8/edit?usp=sharing

If you like this concept and the work behind it, I’d be incredibly grateful for your support. Every like, comment, share, or vote means a lot. Thank you! 🙌

Amazing concept! 💜 I really like how you reimagined CapCut as a wearable tech brand

My favorite part is the AI ecosystem around the glasses. Curious, which part of the project was created first, the eyewear design or the ecosystem idea behind it? 👀