GoVista Journeys - A travel landing page designed to make people dream of their next destination.
A travel company based in Leicester, UK, needed a visually engaging landing page to showcase its destinations and travel experiences while its larger website was being prepared.
The goal was simple: make a strong first impression through beautiful travel imagery, a clean layout, and a design that makes people want to explore more.
Because in travel, the journey can begin long before the booking. ✈️
What catches your attention first on a travel website: the images, the destinations, or the overall design? 👇
Second Serve Club — Exploring Visual Identity Through AI & Design.
For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.
I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.
From the texture of a clay court to embroidered details on tennis balls, the goal was to bring the brand identity into a more tangible, realistic setting.
An exploration of how traditional graphic design and AI can work together to create a cohesive visual world.
Designed by me. Visualised with AI. 🎾
Full brand identity case study coming soon.
#BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT