Recent work on MAE - Visual identity

The motion blur on the figures gives the orange-to-blue gradient a reason to be there, and the small star mark stays readable on both the cheek and the shirt. Did the star come first as a standalone mark, or did it grow out of the photography direction?

THG Training Club – Fitness Brand Identity & Mockup Design 

A bold and modern fitness brand identity design created for THG Training Club. This project focuses on building a strong, powerful visual presence that reflects discipline, strength, and high-performance training culture.

The design revolves around a minimal yet aggressive aesthetic, using a dark theme combined with a striking red logo to create a premium and impactful look. The typography and visual hierarchy are crafted to enhance brand recognition while maintaining clarity across different applications.

whos the target member for THG, serious lifters or more of a general gym crowd