RFM Segmentation & Cohort Retention Analysis Paired RFM segmentation with month-over-month cohort...RFM Segmentation & Cohort Retention Analysis Paired RFM segmentation with month-over-month cohort...
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RFM Segmentation & Cohort Retention Analysis
Paired RFM segmentation with month-over-month cohort retention. 265 “Champion” customers generate $5.7M — more than every other segment combined — and retention drops off a cliff after month 1 but stabilizes into a distinct “core repeat” base afterward.
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