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RFM segmentation combined with AOV, GMV, retention, and CSAT analysis in one connected story. Found that only 3% of customers ever place a second order, and that satisfaction (4.09/5 average) collapses sharply — not gradually — the moment a delivery runs late.
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📊 Interactive Sales Analytics Dashboard in Excel
I created an interactive Excel dashboard to analyze sales performance across different business dimensions.
Key Insights & Features:
• Total Orders, Sales & Profit KPIs
• Sales & Profit by Region
• Sales by City
• Category-wise Sales, Profit & Profit %
• Weekly Sales Analysis
• Interactive Slicers for Week, Category & Region
• Start Date & End Date tracking
• PivotTable-based analysis
This dashboard is designed to turn raw sales data into clear and actionable business insights using Excel.
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I guess we're in the same page about data analysis and visualization
Problem: You spend too much time answering customers manually and lose track of conversations.
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RFM Segmentation & Cohort Retention Analysis
Paired RFM segmentation with month-over-month cohort retention. 265 “Champion” customers generate $5.7M — more than every other segment combined — and retention drops off a cliff after month 1 but stabilizes into a distinct “core repeat” base afterward.
