A fictional brand for a travel vlogger who never shows their face — not once, not even by accident. The scroll doesn't just reveal sections, it scrubs the actual hero video: you pull stillness into full-send velocity with your own scroll.
Concept, identity, motion system — all one weekend, all personal.
The new Loyal + True Marketing website is officially live.
We built the site to give the brand a digital presence that feels bold, modern, and built for where they’re headed. From the visual system to the interactions and motion, every part of the experience was designed to feel intentional.
And today, the work leaves the browser.
The website will be featured on the video screen at Oklahoma State’s game against Murray State.
Pretty cool seeing something we designed go from concept to launch, and now into the game-day experience in Stillwater.
Bold type over that court shot feels matched to the brand, loud without getting noisy. Going from concept to a live stadium screen is a rare kind of launch.