Urban Brand Identity and Art Direction for Muay Thai Gear

Urban Brand Identity and Art Direction for Muay Thai GearUrban Brand Identity and Art Direction for Muay Thai Gear

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Insanramah Khasanah.

• Nov 2

In this case i make a design and direction for an identity of STHENIC.

Sthenic is a Muay Thai brand making fight gear with streetwear concept. I explore and make an urban direction for STHENIC so it will looks as a young urban without losing context of sport brand itself. Every looks in the social media and imagery will took every audience journey and feel about how strong, modern, and authentic of Sthenic.

I build direction and design for all the identity that includes primary and secondary logos, a brand mark, a color palette, a typography system, and a logo guidelines, imagery, artdirection, imagery, partnership, etc.

Completed work

Creative Direction Creative Strategist Fashion Design Adobe Illustrator Adobe Photoshop

Max Iriani

pro

• Oct 29

more glimpses of iki 🍵

the project is almost finished, and i should be wrapping everything up next week.

it’s been a fun one to work on, especially seeing how the initial concept has evolved into a complete visual identity.

excited to share the final result soon :)

Brand Strategy Brand Design halloween

Roberto De Simone

• Oct 29

A little more about the inspiration behind Tindara.

I wanted the identity to have a connection to Tindari, Sicily. The Madonna di Tindari statue was the starting point for the symbol, while Sicilian decorative patterns inspired the graphics around it.

For the colors, I chose mustard yellow, deep green, and burgundy, balanced with cream. I wanted to bring some of that warmth and richness into the packaging, while keeping the different elements comfortable together.

For me, these references are what give the project its character and sense of place.

Check out the full project!

Brand Design Packaging Design coffeebrandidentity