☕ GroundWork — Good Coffee, Higher Energy. 🎨 Brand Identity · 📱 UI/UX · 📦 Packaging A modern coffee brand built around energy, creativity, and momentum. ⚡ 💡 The Idea I wanted to create a coffee brand that feels as energetic as the first cup of the day.

🎨 Visual Direction 🖤 Charcoal — premium foundation 💜 Electric Violet — creativity 💚 Neon Lime — energy & freshness 📱 Digital Experience

A clean mobile ordering experience designed to make getting coffee simple, fast, and engaging.

☕ Brand Experience

I extended the identity across cups, caps, totes, packaging, and storefronts — creating one consistent visual system.

✨ The Result A bold coffee identity that connects digital + physical experiences under one idea: Good Coffee, Higher Energy. ⚡ What’s your first impression of GroundWork? 👀☕

I personally don't like the colors intensity or shade

Excited to officially submit my entry for the Cantina Challenge — a psychological horror short titled Mira.

The spark for this project came from a simple, unsettling image that stuck in my head: what if the emotional weight you carry literally detached from you and stayed in the room? I wanted to translate that internal feeling of isolation into a visual reality without relying on heavy dialogue or classic horror tropes.

Project Title: Mira Core Thesis: "Not looking back doesn't mean you're not still carrying it."

The Concept: Mira is a short psychological thriller pilot that explores the heavy, invisible weight of unresolved emotional trauma. Rather than relying on standard horror tropes, cheap dialogue, or jump-scares, the story relies entirely on grounded visual storytelling, non-verbal shadow choreography, and high-tension environmental audio.

The Protagonist: Mira Trapped in a cycle of isolation and avoidance, attempting to project a calm exterior while her internal state deteriorates.

Key Visual Mechanics: A dynamic phone typing interaction where text messages act as a gateway to her internal state, leading up to a chilling moment where her shadow literally detaches from her body — anchored to the living room while she moves forward.

The Climax: A quiet, suffocating sequence where the ambient space collapses into total darkness, leaving her face-to-face with what she's been running from.

Why I Created This: I've always believed that every person carries immense quiet value, but when unaddressed trauma isolates us, we lose sight of our own worth. I wanted to build a character study that honors that internal struggle visually. This is a blend of: Psychological Thriller + Surreal Character Study + Minimalist Environmental Horror.

Narrative engine: Emotional Isolation --> Unspoken Tension --> Visual Distortion --> Psychological Climax

Where I would take the series next: Episode 1 is The Room. The engine is one locked apartment, one locked Mira, 10 visual metaphors for grief. Episode 2 - the shadow that stayed behind now moves when she doesn't.

Creator Studio Feedback: What worked well - precise low-key lighting, atmospheric sound design, micro-expressions. Challenge — temporal asset consistency for the brown sofa, and precisely preserving her exact silhouette (hair, shoulder line) through the shadow's turn across frames. Suggestion — location colour lock + shadow-direction/shape control for finer silhouette fidelity. Confirmation: Created end-to-end in Cantina. Original work, one submission.

spooky! nice job