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This is the kind of campaign that makes me want to explore a city.
Rotterdam-based studio From Form created this year's visual identity for Amsterdam Museum Night, and it's wonderfully strange.
Instead of typical museum posters with artworks and event information, they've created a surreal world inspired by 17th-century dioramas, floating objects, distorted perspectives, and the mystery of wandering around at night.
The animations are built from photographs, which gives everything this unusual dreamlike quality.
What I really like is how the visual concept reflects the experience itself. You're not just being told to visit museums. You're being invited to get lost and discover something unexpected.
More cultural campaigns should feel like this.
So vibrant!!
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Made of Us & Line 26: two styles about the crowd of everyday life
We built two custom Recraft V4 Styles from public-domain works in museum and archive collections. Both look at modern life through the people in it: one builds objects out of tiny people, the other lays our daily habits into tile murals.
1. Made of Us
What if everything we love were made of all the people behind it?
References: Ernst Ludwig Kirchner's Dance Hall Bellevue (1909/1910) at the National Gallery of Art, and Utagawa Hiroshige's View of Fuji san from the Mountains in the Province of Izu (1858) at The Metropolitan Museum of Art. From Kirchner I took the bold Expressionist colour and the thick, outlined brushwork; from Hiroshige, the soft gradients and the calm, layered space. The idea of an object made of people is inspired by yose-e, the playful composite pictures of Edo period Japan. In the posters, everyday objects are built from hundreds of tiny people, one day and one week at a time; in the photographs, real crowds stand together to form the shapes of this month's trends, some of them animated.
2. Line 26
What if a city's metro network had a tile mosaic mural at every station, each one celebrating a habit of life in 2026?
References: Emily Noyes Vanderpoel's Color Analysis from Arabian Illumination (Plate LXVII) from Color Problems (1902), Wassily Kandinsky's Painting with Green Center (1913) at the Art Institute of Chicago, and Theo van Doesburg's Contra Composition (1927–28). From Vanderpoel I took the strict grid of small colour squares and its red, blue, olive and cream palette; from Kandinsky, the expressive curves and layered colour; from van Doesburg, the flat planes and heavy black lines. The result is an imaginary metro network whose stations are named after things we do today, from Tap In and Matcha Line to Run Club and Padel Park, introduced by a street entrance, a network map and the next train arriving, with some murals animated.
Two styles, one subject: the crowd of everyday life, painted person by person and tile by tile.
🖼️ Walk through the full gallery → https://recraft.korsa.io A home for the two styles I made with Recraft. Made of Us: everyday objects built from hundreds of tiny people, painted in bold Expressionist colour. 18 posters in six rows, from morning to together. Line 26: a city...
More than just presenting an idea, it's about creating a visual world around it.
Here's a look at Omnis AI, where bold visuals, abstract forms, and thoughtful layouts come together to shape a cohesive presentation.
I'd love to hear your thoughts on this visual direction. What stands out to you?
