Meriot personal portfolio Website Homepage showcase

A portfolio website designed to turn personal expertise into a strong digital presence.

The goal was to create a website that communicates experience, personality, expertise, and credibility within the first few seconds.

I focused on:

Clear positioning and personal branding

Strong visual hierarchy

Editorial-style typography

Project-focused storytelling

UX/Product Design service presentation

Testimonials and social proof

Clear CTA for potential clients

Responsive, conversion-focused layouts

The visual direction combines minimal typography, bold imagery, dark/light sections, and subtle interactions to give the portfolio a distinctive personality without making it difficult to navigate.

Top notch execution

Team Sections: Professional Only or Professional + Personal?

A team section can build trust in different ways.

Version A - Professional. Focuses on the coaches’ professional experience - their expertise, years of practice, and approach to working with clients.

Version B - Professional + Personal. Keeps this information but adds a Weekend Mode with personal photos, interests, and small stories about life outside work.

For a coaching website, both sides matter: expertise shows competence, while personality helps visitors feel a human connection.

Which version would make you more likely to choose a coach?

Upgoating version B