Modern beauty brands require a digital presence that feels luxurious and trustworthy while optimizing for conversion. The challenge was to create a template that allows the product imagery to shine without clutter, while still housing complex information like ingredient lists, usage rituals, and customer testimonials.
The Solution
I utilized Framer to build a site that prioritizes speed, responsiveness, and aesthetic appeal. The design features a warm, neutral color palette to evoke calm, paired with strong serif typography for authority.
Back to our latest poll: y'all voted Black (60%). We shipped Pink anyway.
Our client's call, not ours - and once you see her brand, you'll get why. Feminine-led, bold, unapologetic - Pink was never really up for debate on her end. 💗👠
One of my earlier projects was creating an explainer video for MerchantSpring, showing how agencies can consolidate e-commerce analytics, reporting, and AI-driven insights onto a single platform.
Have a product launch coming up? Feel free to DM me.