Interactive Global Ads Performance dashboard analyzing full-year 2024 paid media data across Google, Meta & TikTok for a marketing agency. Consolidates spend, revenue, conversions & efficiency metrics (ROAS, CPA, CTR, CPC) into one view so stakeholders can track KPIs, spot seasonality, compare platforms, and find top industries & countries. Features dynamic filters, MoM KPI trends, funnel analysis, and conditional-formatted tables. Delivered actionable insights on budget reallocation and campaign efficiency, turning raw multi-platform data into a clear decision-making tool.