This project focused on selling a mini-course through a structured Meta Ads funnel. I launched and managed the campaigns from scratch, built the account structure, tested multiple audience segments, creatives and communication angles, and optimized for lead quality rather than volume alone. As data accumulated, I refined targeting, improved cost efficiency and scaled the strongest ad sets. The campaign generated 102 qualified leads at an average CPL of $5.28 with $538.89 in total ad spend, creating a stable flow of new inquiries for further sales.