Check it out (https://contra.com/p/MFcPo6YQ-dtc-case-study-the-architects-gallery)Check it out (https://contra.com/p/MFcPo6YQ-dtc-case-study-the-architects-gallery)
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The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.
Icon cards for me, bouquets are such a visual purchase that a scannable icon beats reading "small/medium/large" every time. Did the compact chips version convert worse in testing, or are you still gathering data on that?
The low-poly scene already has a strong sense of place, and the 60fps browser target makes the interaction feel ambitious in the best way. I especially like how the restrained palette lets the “Explore the Silo” typography lead the experience.