Minimal Black-and-White Identity for a Premium Stationery BrandMinimal Black-and-White Identity for a Premium Stationery Brand
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kagz: brand identity for a premium stationery brand
Kagaz means paper in Hindi. The brand is desk essentials for designers and professionals: journals, planners, calendars, pens.
The identity is strictly black and white and as quiet as possible. A lowercase wordmark, and a k monogram drawn as a book opening, seen from the side. Nothing on the page competes with the product.
A self-initiated concept, built to test how far restraint can carry a brand.
Open to brand identity and Framer projects for startups and D2C brands.
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