My entry for the Envato × Contra Human by Design challenge.

AI has changed the game and made almost anything possible. But just because you can make anything doesn’t mean you always know what to make.

For this one, I took one simple piece of Envato’s identity, the logo, and pushed it as far as I could with one goal: make a pretty sick ad.

From there, it was a lot of experimenting, prompting, failing, refining, and eventually bringing all those ideas to life using Envato’s AI tools.

The result is my take on Human by Design. AI can give us endless possibilities, but someone still has to come up with the idea and decide where to take it.

100% created using Envato’s AI features.

🔥

AI Spec Ad This spot was created entirely using AI tools, from start to finish — no cameras, no actors, no shoot.

It began with a base image generated in ComfyUI, building out the visual concept of "Sleep Analysis" — a human face transformed into a data dashboard, with sleep metrics, heart rate, and apnea alerts layered directly onto the skin, as if technology could read the body in real time.

From that image, the motion and narrative were built in Seedance, animating each interaction: the tap on "Sleep Score" that triggers a purple-and-orange gradient of light, and the cut to "Sleep Apnea," where everything goes dark and a scanning light sweeps across the face as she sleeps.

The result is an exercise in AI-driven creative direction — showing how a product campaign, in this case built around the concept of wearable-free sleep tracking, can be fully constructed using generative models, from the first frame to the final animated piece, while maintaining visual consistency, cinematic lighting, and a clear narrative in just 15 seconds.

No humans were filmed. No locations were rented. 100% AI, from image to video.

This looks fantastic