Terra — AI Environmental Risk Platform

Designed the landing page and product UI for Terra — a platform that helps land developers and engineering teams see environmental risk (soil stability, tree canopy loss, water table depth) before breaking ground.

The challenge:

Development decisions are usually based on estimates, not real ground data — and by the time issues show up, it’s often too late to reverse them. The interface needed to make complex sensor/AI data feel immediate and trustworthy, without losing emotional weight.

The solution:

Raw, organic photography (wildflowers, grass, natural terrain) paired with clean glass-panel data cards — creating a visual tension between “nature” and “precision engineering.” Bold editorial typography carries the emotional message, while translucent metric cards surface real numbers: soil stability, canopy loss %, water table depth.

A strong example of turning dense environmental data into something a non-technical stakeholder can understand in seconds.