Hospitable gave us one job. Make a short-term rental host feel seen and use story to drive a feeling.

No feature walkthroughs, just a video that a new short term rental host would relate to.

What we landed on was a voicemail. A host leaving a message for a friend who just listed their first place. And for the visuals we landed on approaching it from the POV the host's iPhone. What are moments a host would actually capture in the lead up to hosting for the first time?

We made the whole thing with generative AI. That's the part some people will push back on, and that's fair.

But most of our time went into restraint. Pulling the generated stuff back until it felt ordinary and lived-in instead of shiny. AI just let us build that world without a five-figure shoot getting between us and the idea. Multiple models for the homes and the people, Seedance for video, and VO with elevenlabs.

It was refreshing to use these tools to chase a feeling, not just try to wow people with AI. We learned a ton in this project and look forward to creating more with this team.

This is so cool congrats man

I created this Instagram reel for a fresh fruit smoothie brand called Blend & Bloom. My aim was to take something simple — fruit, a blender, a glass — and turn it into a video that feels premium and trustworthy without saying a single word about why the product is good. I wanted the process itself (washing, chopping, blending, pouring) to do the convincing. The goal was to highlight that the drink is made from real fruit, has no added sugar, and comes in different flavours with delivery available. The result is a clean, modern reel that builds trust before the customer even tastes the product, which is exactly what a food brand like this needs on social media.

This is so cool, what software did you use to achieve this??......