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Pathao is one of Bangladesh's leading delivery and logistics platforms connecting merchants, delivery partners, and customers across the country.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Patch Bakery Brand Identity Design
Patch is a warm, artisanal bakery brand built around one simple feeling: "A little warmth, freshly baked." Every detail is designed to make everyday moments feel special.
I developed Patch's brand identity — including logo, hand-illustrated iconography, typography, and color palette — combining a soft sage color scheme with detailed vintage-style bread illustrations to reflect the brand's handcrafted, cozy character.
The goal was to create a visual identity that feels nostalgic and inviting, communicating warmth and quality in every element — from the custom logotype to the intricate line-art details.
Art Director
Ussama Ahmed
Sage instead of the usual warm terracotta/brown is the choice that keeps this from reading as generic rustic-bakery — the hand-drawn bread line art carries the handcrafted feel while the palette stays contemporary.
STAFF | Uniform T-Shirt
A uniform built around a single word, repeated. Staff, printed in small, unevenly spaced marks across the shirt. Each one placed at a different angle, mapped loosely to the twelve positions on a clock face.
The idea behind it: hospitality work doesn't run nine to five. It runs in shifts, around the clock, someone always on. Instead of a logo or a shift schedule printed somewhere, the shirt turns that into a pattern. No hands, no numbers, just "staff" standing in for every hour on the dial.
Kept deliberately unbranded: no color, no icon, nothing that reads as merch. Just enough repetition that the word stops being a word and starts reading as a mark you'd recognize across a room.
Nice work!!
Clean