Crafting Distinctive Brand and Packaging for Poffibites Snacks

Crafting Distinctive Brand and Packaging for Poffibites SnacksCrafting Distinctive Brand and Packaging for Poffibites Snacks

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Merengeese Ambapardiwala

• 8h

Client Project: Poffibites

Poffibites is a modern makhana (foxnut) snack brand developed for today's mindful snackers who want healthier alternatives without compromising on taste, convenience, or experience.

For this client project, I was responsible for creating the complete brand identity and packaging system, including 5 flavor variants.

The identity was built around the belief that healthy snacking should feel exciting, approachable, and memorable. The custom logo features soft, rounded forms that reflect the brand's friendly personality while creating strong recognition across digital and retail touchpoints.

To differentiate the brand within the crowded healthy snack category, I developed an illustration-led packaging system where each flavor unfolds as its own immersive world. Rather than relying on conventional ingredient photography, the packaging transforms flavor cues into narrative landscapes, creating stronger shelf impact, clearer flavor differentiation, and deeper brand recall.

The result is a scalable FMCG branding and packaging system designed for both D2C and retail markets, helping introduce makhana to a modern global audience through storytelling, strategy, and distinctive visual design.

Brand Design packaging brandidentity

amr ahmed

• 4h

Clean, modern, and very well presented. Really enjoyed seeing this project.

Merengeese Ambapardiwala

• 1h

Thank you so much

En Zuo

pro

• 8h

I like this

Merengeese Ambapardiwala

• 8h

Thank you. That means a lot. I'd love to know what caught your attention the most.

Naza Azad

pro

• 2h

nice work 🔥

Merengeese Ambapardiwala

• 1h

thx dear 🙌

Diz Ch

• 24m

amazing work. love how you created this mini world for your packaging design

Merengeese Ambapardiwala

• 14m

thank you so much! means a lot

Marta Wasilewska

• Jun 2

Most pasta packaging looks like pasta packaging. Filo doesn't.

Filo is a concept brand identity, packaging, and marketing system for a handmade pasta manufacturer that treats a humble product as what it actually is — an object of desire. Five pasta varieties, five shapes, five flavours, one visual system built around bold red, clean white, and a touch of soft green that makes every package feel like the most covetable thing on the market table.

Completed work

portfolioreview freelancerlife openforwork Brand Design Graphic Design Product Design Adobe Illustrator Adobe Photoshop Blender

Isaac Oyelese

• Jun 6

Love the direction of this

Nikki Jennings

• Jun 2

Cloud is a community-led cannabis brand built around inclusion, culture and education. They wanted an identity that felt bold and welcoming with loads of personality, but still trustworthy enough for something you're actually putting in your body.

That balance was the tricky bit. We didn't want it to feel too clinical, but it couldn't tip into novelty either.

So we leaned into big, confident type and a soft cloud world to give it warmth, then grounded everything with navy and clean layouts to keep it feeling grown up. The bright palette does the heavy lifting on the fun, community side.

It runs right across the range too, from tinctures to drinks to flower, so it always reads as Cloud no matter which product you pick up.

Brand identity, packaging and art direction.

Brand Design Web Design Adobe Illustrator Figma Packaging Design

Mcnove Pineda

pro

• Jun 4

nice work~

Kevin Craft

• Jun 2

Working on a design system today, I thought maybe I'd do a series where I just share screenshots of things I'm working on / playing around with. This is for a botanical garden with many different areas, therefore they need subbrands for each one. Each subbrand utilizes the logo / colors of the main brand, that way they all work together cohesively.

Design Systems Brand Design branddesigner