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Mova is a Pilates brand designed to stand out from the typical aesthetic. This project includes apparel and a bus stop ad, combining soft tones with bold color accents, fluid shapes, and textured details to reflect calm, confidence, and effortless movement.
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This is doing something to me 😍 I love it!
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Different directions, different energies… not sure which one is “the one” yet.
Which one would you go for and why?
53 voted
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I like better the Playful version, here's why: the hierarchy is better structured on the Playful version, the brand name - despite not being the bigger element - is clearly the most important one thanks to the boldness of its lines, and you can read each element in order from...
MONASTIC MINIMALISM | Brand Identity Design
Most studios hide behind complexity. This client needed silence.
A brand identity system for a design studio built around architectural restraint and monastic quiet.
The logo mark merges arch + negative space into a single glyph
Two-tone palette: off-white field, ink-black mark nothing else
The typographic system uses wide tracking and no weight variation
Grid built on a single centered column, no exceptions
Photo treatment stays desaturated, flat, documentary
Quiet, recognizable, timeless. Scales from a business card to a building.
Built for independent architecture studios and spatial design practices.
If your brand deserves this kind of discipline, you know where to find us.
Tool: Figma
Let's build something better. 👋
Awesome work
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