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A thought from the studio while working on an ice-pop project 🍧
Minimal packaging can be beautiful, but in a busy freezer aisle, a little more color and character can help a product earn that second look. I’m exploring a design that feels vibrant and full of life while keeping the product name and key information crystal clear.
The goal? Catch your eye without making you play “Where’s the popsicle?” 😄
It’s still a work in progress, and I’m refining the details and tweaking here and there. I’m new to Contra, so I’d love to hear from the community: do you think bold, playful packaging still has a place on the shelf?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Have you ever designed packaging for a brand that never launched? 👀
Surprisingly, it’s happened to me more times than I expected.
Vybes was an organic deodorant brand from Australia I worked on, designing packaging for a product that, in the end, never made it to market.
It’s a weird feeling putting so much thought into packaging for a product that people will never see on a shelf.
How many unreleased projects are hiding in your folders? 😂
is a one week turnaround normal for packaging work like this or is that tight?
more visuals from my latest project — mori matcha 🍵
explored minimal Japanese packaging with earthy greens and calm typography.
focusing on premium ceramic cups and clean can design.
#branddesign #packagingdesign #visualidentity #brandstrategy #matcha #minimaldesign #japanesedesign #figma #mockup #branding
