You don’t have a content problem. You have an indexation problem. At least, that was the situatio...

You don’t have a content problem. You have an indexation problem. At least, that was the situatio...You don’t have a content problem. You have an indexation problem. At least, that was the situatio...

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Leonid Zamriy

• Sep 8

You don’t have a content problem. You have an indexation problem.

At least, that was the situation we found in a recent SEO audit.

Before creating more content, we checked whether Google was actually indexing the content that already existed.

What we found • 162 URLs known to Google • 86 URLs indexed • 133 HTML pages identified in the crawl • 7 language versions • only 17 URLs included in the sitemap The English version was fully indexed. Localized pages?

Only around 62% were indexed.

That meant the business had invested in multilingual content, but a significant part of that investment wasn’t entering Google’s index.

What we checked We compared: Google Search Console → Screaming Frog → sitemap → internal linking → canonicalization → robots directives

The objective wasn’t simply to “increase indexation”.

We wanted to understand why Google was treating different URL sets differently — and which pages actually deserved to be indexed.

Priority actions 1. Rebuild the sitemap with relevant localized URLs. 2. Add hreflang information to the sitemap. 3. Strengthen internal linking to important localized pages. 4. Submit the updated sitemap in Search Console. 5. Request indexing for the highest-priority pages. 6. Measure whether better indexation leads to more pages generating organic traffic.

And this is the important part: Indexation is not the KPI.

If you go from 86 indexed pages to 120 but your number of traffic-generating pages stays the same, you haven't solved the business problem.

You’ve only improved a technical metric.

A good SEO audit should answer a much harder question: “Will this technical fix actually create more organic traffic?”

That’s the standard I use when evaluating SEO work.

If you want me to take a look at your site from this perspective, send me a message with your website.

#SEO #TechnicalSEO #SEOAudit #InternationalSEO #SaaS

Hannah O'Neill

• Sep 7

Small SEO fix. Big visibility jump: page 7 → page 2 🔍

A client’s homepage was sitting on page 7 of Google — which meant their target audience was unlikely to ever find it.

I audited the page to find out what was holding it back. The problem wasn’t something that required an expensive site rebuild or complicated SEO strategy.

It was the fundamentals.

I identified opportunities to improve the page’s meta title and description, better align them with search intent, and strengthen its relevance for the target search.

After making those targeted changes, the homepage moved from page 7 to page 2 of Google.

There’s still room to climb, but that’s a significant increase in organic visibility from a few hours of focused SEO work.

It’s also a good reminder that improving search performance doesn’t always mean overhauling an entire website.

Sometimes you need someone to look closely at what’s already there, identify what’s holding it back, and prioritise the changes most likely to make a difference.

If your website isn’t showing up where it should, I can help you figure out why — and what to fix first.

seotips websiteperformance Growth Marketing Canva Google Apps

Saroj Varma

• Sep 7

Option A (indexing speed as the story): "This is Google Search Console data for my personal site, clickmint.odoo.com just 13 days after launch. In that short window, it's already picked up 3.16K impressions across Google Search, with an average position of 74.4. I built and optimized the site from scratch (site structure, on-page SEO, blog content), and this screenshot is early proof that it's getting indexed and surfaced by Google fast the real work now is climbing that position and converting impressions to clicks."