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Designed a premium herbal tea packaging system concept for Mullein focused on creating a cleaner, more modern wellness identity while maintaining strong product differentiation across the lineup.
The goal was to balance shelf clarity, minimalism, and emotional positioning through typography, color systems, and simplified visual hierarchy.
Lineup concepts:
• DE•TOX
• IN•HALE
• EX•HALE
• SOOTHE
Created in Figma as part of a broader ecommerce and wellness brand exploration focused on premium DTC positioning, packaging systems, and conversion-oriented brand experiences.
Love the clean and "organic" feel and the little floral detail on the side!
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