Two colorway directions for Valgrim Jewelry, a Norse-inspired hand-forged jewelry brand.
Same mark. Viking warrior with crossed hammers, “Forged in Norse Tradition.”
Option A: black on white. Raw, bold and graphic. Feels like it belongs on a forge.
Option B: deep burgundy on warm parchment. Aged and earthy. Feels like it belongs in a saga.
Same Viking mark in two colorways is a great way to show how much tone comes from palette alone. Black on white feels forged and graphic, while the burgundy on parchment reads like a saga. For a jewelry brand I'd lean toward the parchment, since it feels more handed-down and collectible.
Such a great demonstration Amina! It's amazing how just changing the color palette and gradient glow completely shifts the personality — same layout, same copy but totally different vibe. This Dreamy Haze version feels so soft, modern and perfect for a SaaS brand, very...