Viva Aesthetics Wellness — WordPress to Framer

A Sacramento medspa with real credentials, running on a site that asked too much of the person using it. Eight items in the navigation, treatments buried a few clicks down, and booking left to a phone number.

We moved them to Framer — not for the platform, but for what it let us do: rebuild the page structure instead of restyling it.

Eight nav items down to five. A hero that names the treatments and the physician-led care rather than promising an experience. Boulevard integrated as the booking platform, so there's one short, consistent path from landing on a page to holding an appointment. Sacramento named as the service area instead of spreading the menu thin.

The migration itself was the unglamorous half — a from/to redirect table built line by line before cutover so nothing already ranking got lost.

Full case study coming soon.

the dark red site looks so calm

I am gathering cool references for my own work as a Motion Designer, and this one caught my eye this week. Day 3 of 60-days-collecting-awesome-motion-design-references I love the way this is designed, based on abstract shapes and concepts with a coding visual language that we are all already familiar with. This is a great reference in this modern era where we deal more and more with products and services that live on the internet, not on a physical product. This animation was created by Odd Fellows in collaboration with Figma.

60 days of references is a serious commitment. Curious, are you mostly drawn to the same visual language each time, or does it shift a lot depending on the day?