Art Direction | OnePlus Buds 4 Product Still
For this still series our design approach utilises paper forms to create round and curved shapes that resonate beautifully with the elegant silhouette of the Buds 4 case.
By embracing these soft lines and organic forms, we evoke a sense of harmony and fluidity, reflecting the seamless design of the product. This thoughtful use of materials not only enhances the aesthetic but also emphasizes the premium nature of the earbuds, creating a visual language that complements their unique shape. Each curve and contour is meticulously crafted to create a cohesive narrative that embodies sophistication and modernity.
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"Capturing light, emotion, and the moments you never want to forget." That line set the tone, and the layout follows it.
The hero is one motion-blurred portrait washed in red. The photographer's name runs across the bottom in a condensed white face, so large the screen cuts it off. The photo keeps its soft focus, and the name still reads first.
Thin grid lines split the page into narrow columns, and the small copy sits justified inside them. The loose photo gets a strict structure to lean on.
A single round red button with an arrow sits right on the letters and marks where to go next.
The heavy condensed white FLORENCE over the red portrait is bold, and keeping the same red across phone, laptop and type tile makes the case study read as one system. Did the red come from the photographer's own work, or was it your call?
A website hero and motion identity concept for Cycle.
The experience takes the viewer through seven historical eras in one continuous forward journey, while the logo, camera path and core composition remain consistent.
The concept explores how a static identity can become a living digital experience through motion, environment and interaction.
Workflow included Spline, Claude via MCP, Midjourney and SeaDance.
Available for brand identity, motion and digital design projects.
Evolving a brand with almost 30 years of history is the hard version of brand work. You have to keep what people already trust while making it feel current. Nice job balancing both.