Lately, I’ve been spending more time illustrating. Not necessarily with a particular goal in mind, but simply because I enjoy it.

Working as a designer often means adapting to different visual languages. Every project comes with its own identity, references, and expectations. And while I love that part of the process, there’s something refreshing about creating without any of those things in mind.

I’ve started noticing certain patterns in my illustrations. The way I draw faces, exaggerate proportions, or approach particular details. Little decisions that I don’t necessarily think about while making them, but somehow keep appearing.

It’s interesting because I’ve never really sat down and decided what my illustration style should look like. It seems to be something that has developed naturally through repetition, experimentation, and probably a lot of things I’ve been influenced by along the way.

I think we sometimes put too much pressure on ourselves to develop a recognizable style, especially as creatives. But maybe it’s less about trying to create one and more about paying attention to the things we naturally gravitate toward.

There’s something quite satisfying about looking at something you’ve made and seeing a little bit of yourself in it.

Wow, this is amazing 😍

An exploration of art, creativity, and creative direction through the lens of AI 🌸

This is an independent, experimental concept project, created entirely with AI to explore new possibilities in visual storytelling, artistic expression, and creative direction.

The work incorporates AESOP brand assets and identity, which remain the property of their respective owners. This is a personal creative exploration, not an official AESOP campaign or commissioned work.

Created with AI. Directed by me.

A concept. A creative experiment. A vision brought to life through AI.

So cool!!