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Proud to share my submission for the #configMakeathon 🦋
Design has one job — make people feel something before they think something.
For the #ConfigMakeathon, I built a complete digital campaign experience for Butterfly Conservation's "Britain's Favourite Butterfly" — taking a public vote and transforming it into something people actually want to be part of.
The challenge wasn't technical. It was human. How do you make someone genuinely care about a species they've never noticed? How do you turn conservation data into something personal? How do you design an experience that moves people from passive viewers to active participants?
The answer was architecture — three distinct experiences working as one:
🗳️ Results Explorer — A fully filterable species discovery system built around personality vibes, wing colours, and rarity. Not a leaderboard. A world worth exploring.
🧬 Personality Quiz — A matching experience that gives every user a butterfly identity rooted in real behavioural traits. Flashy. Feisty. Adventurous. Rare. When someone sees themselves in a species, the relationship changes entirely.
🌿 Conservation Narrative — A story-first approach to ecological data that earns its urgency rather than demanding it. The stakes land harder when you already have a favourite.
This is the kind of work I find most meaningful — where design isn't decoration, it's the strategy itself.
🔗 Prototype:Prototype
Built with Figma · Figma Make · MCP
#ConfigMakeathon #Figma #UXDesign #ProductDesign #DesignForGood #ButterflyConservation @Figma @Contra @Contra HQ
Pretty Good!
Intro post, since apparently that's the thing here 😄
I'm Michael — UI/UX designer from Ukraine 🇺🇦, 4+ years in web products and e-commerce.
My day-to-day: designing interfaces people actually use. Not portfolio pieces. Real B2C flows, checkout conversions, dashboards, mobile apps 📱
Toolset: Figma (Advanced), AI-assisted prototyping, Lovable, rapid hypothesis testing 🛠️
What I care about in projects:
→ Clarity over decoration ✦
→ UX decisions backed by logic ✦
→ Collaboration that doesn't waste time ✦
If you're building something and need a design partner — let's talk 🤝
420*3= welcome to Contra. Cool to see here so muh talented designer
Hey everyone! 👋
It's been a while since I shared one of my recent projects, but this one definitely deserves some attention.
I had the opportunity to design and develop a website for Matt Formston, an incredible athlete, keynote speaker, and someone who continues to inspire people around the world. Since the client has visual impairments, accessibility played a major role throughout the entire project, ensuring the website is easy to use not only for Matt but for people with similar needs as well.
Another thing I'd like to highlight is the website's performance.
There's often a misconception that websites packed with animations, videos, and interactive elements have to sacrifice performance. This project proves otherwise. With the right planning, development approach, and optimization techniques, it's possible to achieve PageSpeed scores above 90 on both mobile and desktop without hacks, shortcuts, or relying on third-party optimization services.
The project was built in Webflow and features a fully CMS-driven architecture, reusable components, Shopify integrations, custom forms, and custom animations, while still maintaining excellent performance and accessibility standards.
You can check out the full case study below, and I'd love to hear your thoughts! 🚀
Nice work
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