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We've been having a lot of fun testing AI recently in a brand and web projects.
I'm a big believer in everything we produce is human first and AI assisted to help spin up ideas of enhance our digital presence. Behind the scenes there isn't anything we can't achieve in digital now.
With Claude 5.5, An initial brief and just a few prompts later on a logo animation and I can visualise what I want for my animators and not just have to talk them through a few slides.
Most will say do we even need to improve what claude spits out, but I notice the little things and the little things are why we are always busy.
But this unlock has huge potential for us and our clients.
Good work
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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L'IRON is a brand identity for a modern French waffle house, created for the Designerbriefs weekly challenge (Brief 181). The logo is traced from the plate of a 1920s heart-star waffle iron: five hearts, five letters, L' · I · R · O · N. It works as a hand-stamped seal paired with loose blue marker notes, bringing an old iron craft into a café that feels young, warm and a little cheeky.
The project covers the logo, menu, packaging and a flash-lit, analog-style photo series.
Would you order a waffle from L'IRON? I'd love to know what you think of the logo and if it fits the brand.
See the full project on Instagram: https://www.instagram.com/p/Dd63blwDh7M/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA==
So, so gooood!
Process section
Done from my phone with claude connected to framer
Is this made in Claude?
Fillerkosm Brand Identity
Fillerkosm is a brand identity project built at the intersection of science, beauty and precision.
The creative process started from the meaning behind the name itself: Fillerkosm combines the world of aesthetic medicine with kosmos, the Greek idea of order and harmony. From there, I explored visual references connected to chemistry, space and refined beauty, with the goal of creating an identity that could feel technical, authoritative and premium without becoming cold or overly clinical.
The logo was developed as a direct extension of this concept. Two elliptical forms move through the wordmark like planetary orbits, while the circular elements at their extremities also suggest a molecular structure. The result creates a deliberate duality between the scientific precision of aesthetic medicine and the broader idea of harmony, balance and universal beauty.
Rather than designing a logo in isolation, the objective was to build a coherent visual language capable of expressing reliability, innovation and elegance across every brand touchpoint.
Monochrome with that one soft pink moment in the last shot. Really restrained.