Shopify CRO Case Study: Tortuga Backpacks UX Redesign

Shopify CRO Case Study: Tortuga Backpacks UX RedesignShopify CRO Case Study: Tortuga Backpacks UX Redesign

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Min Bui

pro

• 12h

Shopify CRO case study for Tortuga Backpacks, focused on turning a complex travel-product journey into clearer product discovery, stronger PDP education, and more confident purchase decisions.

The new collection and Pro 40L PDP are currently being A/B tested through Intelligems, with both experiences trending positively across conversion, revenue per visitor, and profit per visitor.

https://contra.com/p/qXbAq6EM-shopify-ecommerce-ux-and-cro-redesign-or-tortuga-backpacks

Shopify Design Web Design eCommerce Marketing

Anurag Kalra

pro

• Nov 8

How I designed Parti, my architecture template for Framer, and the phone review that changed its hierarchy.

Check it out

Claude Framer React

Precious Ikechukwu

• Nov 12

This is beautifully done! Do you usually start your projects with wireframes or visual references?

Nexux Lab

• Nov 8

Luxury Travel Agency Landing Page Design

A modern luxury travel agency website concept designed to inspire premium travel experiences through elegant visuals, immersive storytelling, and a seamless user experience. The design combines cinematic destination imagery, refined typography, intuitive navigation, and sophisticated layouts to create a high-end digital presence for luxury travel brands.

The website focuses on increasing engagement and booking inquiries with a clean user journey, responsive design, premium destination showcases, curated travel packages, testimonials, and compelling call-to-action sections. Crafted in Figma with a strong emphasis on usability, aesthetics, and conversion-focused design.

Completed work