A city’s identity should reflect more than where it is. It should represent what makes it special.

A look at the brand guidelines concept I developed for the City of Powell, Ohio. Inspired by the city’s natural landscape, community, and character, the goal was to create a cohesive visual identity that feels timeless, recognizable, and built to grow alongside the city.

From the logo to its real-world applications, every detail was designed with consistency, flexibility, and longevity in mind.

An independent concept project exploring what thoughtful civic branding can look like.