we recently shipped for CraftedStays most teams would've turned this into a straightforward featu...we recently shipped for CraftedStays most teams would've turned this into a straightforward featu...
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we recently shipped for CraftedStays most teams would've turned this into a straightforward feature walkthrough we took a different approach before touching a single frame, we went deep into the product not just what it does, but why it needed to exist that's the part clients rarely see- the research, the back-and-forth, and the process of truly understanding a product that's also how we onboard every client it's part of why our client onboarding success rate sits at 90% understanding the product deeply enough to explain it simply
Nirooz's avatar
Smooth motion design, it connects with the ideal customers
Asif's avatar
Starting from why it needed to exist, not the feature list, is what separates a launch film from a screen recording. That product-first framing shows. My one nudge: get the sharpest why line into the first three seconds, since that is where a launch video earns the rest of the watch.
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Creatives on Contra have earned over $150M and we are just getting started