we recently shipped for CraftedStays
most teams would've turned this into a straightforward feature walkthrough
we took a different approach
before touching a single frame, we went deep into the product
not just what it does, but why it needed to exist
that's the part clients rarely see- the research, the back-and-forth, and the process of truly understanding a product
that's also how we onboard every client
it's part of why our client onboarding success rate sits at 90%
understanding the product deeply enough to explain it simply