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The right person finds you on LinkedIn. It’s incredible!
And they book someone else’s service. That’s horrible!
Why?
One of the biggest reasons is your headline.
It’s perfect, but your client doesn’t catch you.
So here’s what a headline should show:
1) What you are doing (specifically)
2) How you help (what major problem you are going to solve)
3) Achievement (what outcome you get by helping)
Let’s give your customer a chance to find you.
Follow Jyoti Kumari so you never miss it.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Just signed off on a project @Contra
Client reached out from Behance (which is wild, I know), looking for a B2B landing page for fintech / POS (point-of-sale) software company.
Hopped on a discovery call right away and discussed a few key things, and the client knew immediately I was the right person for the job.
What's crazy is that I also offered motion design services, and he said, "Yes, please!"
Great clients don’t haggle.
They know what they want and move fast.
Excited to get started!
Love that a client found you on Behance and it turned into a B2B fintech landing page. Jumping on a discovery call right away probably made all the difference.
Thousands of searches. Almost no clients.
That's where Richard Reid's website was when we started working together. Richard is a psychology-led leadership coach for founders, CEOs and senior leaders, and his site was ranking. Just not for the right people.
When I sorted every search the site appeared for by intent, 60% were people researching psychology topics. Only 5% were people actually shopping for a coach.
So instead of chasing more traffic, I rebuilt the strategy around that 5%:
Mapped the private pressures each of his three audiences carries, from the 3am thought to what they're really buying
Separated his two sites so they stopped competing for the same searches
Restructured the service hubs
Rewrote the homepage and about page to lead with who he helps and what he solves, with one clear route to a consultation
The old homepage said "Elevate Your Leadership with Richard Reid". The new one tells a founder or C-suite leader, in the first line, that this is for them.
Both pages are live. Full case study on my profile.
If your site gets traffic but not enquiries, the fix usually isn't more traffic. It's knowing which visitors matter and writing for them.
So cool! It’s a great reminder that more traffic doesn’t always mean better results. Understanding search intent and speaking directly to the right audience really can make all the difference. I especially like how the strategy focused on turning the existing traffic into...
Day 5 of my Contra Pro experiment. Honest update.
What's working: followers, likes, real conversations.
What's not working yet: clients. Zero so far.
So the plan changes. More activity:
3 posts a day
1 new portfolio piece every day (I have hundreds of works sitting in my files)
Adding Threads and LinkedIn to the mix
Which channel actually brought you clients: Contra, LinkedIn or Threads? 👇
#contrapro #buildinpublic #freelancetips #findingclients
Thanks for sharing ideas 💡