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Local Smoothie Shop Rebrand
This branding project focused on refreshing the visual identity of a local smoothie shop to create a more modern, memorable, and marketable customer experience. The goal was to elevate the brand through cohesive packaging, product presentation, and visual storytelling while maintaining the business's approachable and health-focused personality.
The rebrand included redesigned product packaging, updated brand visuals, and marketing assets that improved consistency across customer touchpoints. Every design decision was made to strengthen brand recognition, increase shelf appeal, and create a polished identity that resonates with today's consumers.
Project Highlights
Reimagined the brand's visual identity
Redesigned product labels and packaging
Created cohesive branding across products
Developed marketing-ready visuals for digital and print
Focused on improving brand recognition and customer appeal
Creative Focus
Brand Identity • Packaging Design • Product Branding • Creative Direction • Visual Design • Marketing Design
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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How do you capture the essence of a brand and communicate it visually?
Prenatal care nutrition tends to either fall into an overly clinical or overly childish direction, and both felt unaligned to Root & Cradle, which is a functional nutrition collective for pregnant women.
Their approach is root-cause focused and more holistic than typical prenatal nutritionists. To make them stand out we hone into this strength and express it through their visual identity, through earthy tones, cozy textures and approachable typography.
For this project I used Illustrator to create the logo, pair the colors and fonts, and Flora to create the logomark and imagery that would bring life to the brand.
How do you make sure your brands feel unique while staying true to the industry they're in?
Very kind! 💛
Giving a Local Business the Digital Glow Up It Deserves
For the #GiveItAGlow challenge, I chose FACE FOUNDRIÉ, a beauty and skincare business with an existing online presence, and reimagined how customers experience the brand online.
Before
(https://facefoundrie.com/)
Their website shared the right information but left room for a more modern, streamlined customer journey. Visitors had to navigate through multiple pages to find treatments, compare services, and book appointments, with little personalized guidance along the way.
Using Base44, I designed and built a fully responsive website focused on simplicity, elegance, and conversion.
The new experience includes:
✨ A premium, mobile first design
✨ Clear service discovery for facials, brows, lashes, and skincare
✨ A redesigned membership experience
✨ Faster and more intuitive appointment booking
✨ An AI powered Skin Expert that helps customers choose the right treatment based on their skincare goals
Automation
To create real business value, I implemented an AI Superagent that answers frequently asked questions, recommends treatments, guides customers through the booking process, and reduces repetitive customer support. I also added automated appointment confirmations and lead capture to streamline communication and improve the customer experience.
This project demonstrates how thoughtful design and automation can help local businesses save time, improve customer engagement, and create a more memorable digital experience.
Thanks to @Base44 and Contra for creating a challenge that encourages builders to solve real world problems for local businesses.
#GiveItAGlow #Base44 #Contra #WebDesign #UIDesign #Automation #ArtificialIntelligence #SmallBusiness #CustomerExperience #NoCode #AI #UXDesign
nice one
✨ Base44 × Contra #GiveItAGlow Challenge
I’m excited to share my submission for the Base44 × Contra #GiveItAGlow Challenge!
For this project, I redesigned the website of a real local Ju-Jutsu school, focusing on creating real value for both future members and the business itself.
Rather than changing the club’s identity, I modernized the overall experience while preserving its original branding and recognizable character.
Before
• Confusing navigation
• Information-heavy pages
• No online booking
• Contact form was difficult to find
• No AI assistance
• Difficult for first-time visitors to know where to start
After
• Modern visual redesign while preserving the original branding and identity
• Cleaner information architecture with a much clearer user journey
• Fully responsive experience across desktop and mobile
• Interactive schedule dashboard with filtering by location and training type
• Online trial booking, allowing visitors to register without calling or sending emails
• Clearly accessible contact form instead of hidden contact information
• Bilingual AI Assistant (German & English) that answers FAQs and helps visitors choose the right training
• Faster, simpler, and more intuitive experience for both visitors and the business
The goal wasn’t simply to redesign the website.
It was to create a solution that helps the club welcome new members more efficiently, reduces manual communication, and makes booking a training session as simple as possible.
🎥 Below are the Before & After walkthrough videos.
Original website:
https://www.ju-jutsu-plus.de/index.php
Redesign:
https://jujutsu-plus.base44.app/
Super😍
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