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Mimi – Brand Identity & Packaging Design
A vibrant and playful brand identity created for Mimi, a strawberry watermelon energy drink designed to stand out on the shelf and connect with a younger audience. The project combines bold typography, expressive illustrations, and cohesive packaging to build a fun, memorable, and market-ready beverage brand.
Deliverables: Logo Design • Packaging Design • Can Label • Brand Identity • Shopping Bag • Cup Design • Business Card • Loyalty Card • Promotional Display • Brand Guidelines
Love the color palette and overall presentation. Great job!
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Skeltch - Contemporary Stationery Brand
Skeltch believes in the power of pen on paper and strictly commit to human artistry.
The wordmark logo reflects the spontaneity and expressive nature of analog creativity. The secondary typeface is a typewriter font, which adds a touch of nostalgia.
The notebook covers are designed to each celebrate a different aspect of the artistic process. Here, notebooks are not categorized by function, but as an object is inspiration to creators.
Let me know if you guys like it! 👇🏼
Categorizing the notebooks by what inspires the creator instead of by function is a smart reframe, it changes how someone actually shops for them. The typewriter secondary type pairs well with that analog, handmade feel too.
Font and color accuracy looks very cool, good work!
This is kind of an experimental integration section.
I just want to make sure which one will actually work 😅
12 voted
86%
2 voted
14%
14 votes
Closed
Voted Option 1, the single row layout gives the integration cards more room to breathe. Option 2's stacked grouping feels a bit cramped next to that centered logo.
