Crafting Authentic Visual Identity for Claudia Elena's BrandCrafting Authentic Visual Identity for Claudia Elena's Brand
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Alejandra -'s avatar
Alejandra - alecrea studio
• May 8
Claudia Elena — Personal Branding
A visual identity developed for Claudia Elena, a personal image consultant whose approach is rooted in authenticity, confidence, and self-discovery.
The concept behind “Structure” emerges from the idea that personal style is not about following rules, but about building a visual language that reflects who we are. Through organic yet intentional forms, the symbol represents balance between freedom and direction — a constant dialogue between expression and structure.
The visual system combines bold shapes with refined typography, creating a contemporary identity that feels both elegant and approachable. Neutral tones, minimal compositions, and tactile applications were carefully explored to reinforce a sense of sophistication, clarity, and confidence.
More than a visual identity, this project sought to translate personal transformation into a graphic experience — one that encourages people to reconnect with their essence and project it with authenticity.
Brand StrategyGraphic DesignVisual DesignAdobe IllustratorAdobe PhotoshopProcreate
Post image
Post image
Post image
Post image
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started