329 conversions from Google Ads — with a $1,500/month budget. Most businesses don’t have a traffi...329 conversions from Google Ads — with a $1,500/month budget. Most businesses don’t have a traffi...
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Pam Salon
• Sep 25
329 conversions from Google Ads — with a $1,500/month budget.
Most businesses don’t have a traffic problem.
They have a targeting + tracking + optimization problem.
For this U.S. financial services firm, we focused on what actually moves the needle:
- High-intent keyword targeting - Negative keywords to cut wasted clicks - Accurate conversion tracking with Google Tag Manager - Smarter audience & demographic targeting - Continuous ad copy testing and optimization
The result?
329 conversions 14% conversion rate $37.45 cost per conversion
The biggest lesson: you don't always need a bigger ad budget.
You need to make sure the budget you're already spending is working harder.
I broke down the strategy, challenges, and results in this case study 👇
🔗 Read the full case study: https://contra.com/p/scE6Wggg-329-conversions-one-smart-google-ads-strategy
Google AdsGoogle AnalyticsGoogle Tag Manager
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