In Uzbekistan most brand deals still happen in DMs. No brief, no terms, no idea when the money arrives.

For the past months I've been designing BETWEEN — a two-sided marketplace that connects businesses with local creators.

The hardest decision wasn't a screen. It was what to leave out.

BETWEEN doesn't hold the payment. Businesses and creators agree the price in chat. A guarantee the app cannot enforce is theatre — and a formal approval cycle would push creators straight back into DMs. So the product promises one thing and delivers it: a good match.

What shipped: • 957 screens, light and dark, mobile and desktop • 254 components, 230 variables, 31 text styles • Business and creator apps on one system

Full case study in the comments. 👇

#uiux #productdesign #designsystem #creatoreconomy