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In Uzbekistan most brand deals still happen in DMs. No brief, no terms, no idea when the money arrives.
For the past months I've been designing BETWEEN — a two-sided marketplace that connects businesses with local creators.
The hardest decision wasn't a screen. It was what to leave out.
BETWEEN doesn't hold the payment. Businesses and creators agree the price in chat. A guarantee the app cannot enforce is theatre — and a formal approval cycle would push creators straight back into DMs. So the product promises one thing and delivers it: a good match.
What shipped:
• 957 screens, light and dark, mobile and desktop
• 254 components, 230 variables, 31 text styles
• Business and creator apps on one system
Full case study in the comments. 👇
#uiux #productdesign #designsystem #creatoreconomy
The network for creativity
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AEROVEX - Drone Technology Product Website
Hardware companies either go full corporate spec-sheet or full sci-fi movie trailer. There's rarely anything in between. This one finds the gap.
The typography is massive enough to set the tone but transparent enough to stay behind the hero. It's attitude parked underneath the product so the drone gets to be serious while the brand gets to be memorable.
The red gradient isn't random either. Look at the drone itself - there's a red accent plate on the body. The entire background palette is pulled from one physical detail on the hardware. That's how you make a color scheme feel inevitable instead of arbitrary. The site looks like it was born from the product.
#WebDesign #DarkUI #HardwareTech #ProductDesign #IndustrialDesign
The Heron chat widget is the product's main touchpoint. It floats over the architect's design software, answers questions about the model, and executes changes once approved.
Designing UI that lives inside another application changes the constraints. It has to hold legibility over dense linework, keep a small footprint, stay clearly branded without competing with the host software, and dismiss cleanly.
The product page demonstrates rather than describes. The widget is shown over a real floor plan, mid-conversation about an HVAC clearance issue, with the affected room highlighted in the drawing behind it. The surrounding layout is kept deliberately quiet so the widget holds the visual weight.
Very professional! 😃
Been a white guys, I've been busy. 🚀
A little look at a recent web project for a law firm where we wanted something that felt premium, distinctive, and clear.
Dark UI layered with soft light leaks and subtle noise, the coloured accents pair with the photography and stop the dark from feeling too cold or corporate.
We used candid, documentary style shots to bring a real sense of authenticity. Typography is key here too, a restrained, modernist system that establishes tight hierarchy and guides the user through the site.
Amazing work!