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Brazilian Sweet 100% AI Brand and Visual Design
Today, it's almost impossible to think about design without thinking about AI. Recently, I joined a @CapCut Design Studio challenge in other platform where the goal was to create an entire brand and campaign using only the platform.
I was skeptical at first and expected limited results, but I committed to the process and intentionally stepped away from my usual workflow.
The images below showcase part of the final campaign and reflect how AI supported different stages of the project as a creative partner.
Concept: 90% AI
Logo: 100% AI
Color Palette: 70% AI
Product Stills: 100% AI
Campaign Posts: 50% AI (AI assets combined with manual art direction and composition)
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What started as a poster for a local Longboard Fest turned into a creative playground.
I began by generating an illustration from two reference images. After a LOT of iterations, I finally found the direction I was looking for.
Then I experimented with Envato's Style Transfer, exploring different visual styles until one really stood out.
My first idea was simple: place the poster into mockups and animate a flyer falling onto the sand. But once I saw it... it just didn't feel right.
So I changed direction.
While browsing Envato's video templates, I found one with layered posters. Instead of choosing a single design, I decided to animate five different versions of my poster.
That unexpected decision completely transformed the final result, and became my Human by Design moment.
AI helped me explore possibilities, but the creative direction, the decisions, and the final story were entirely human.
Created for the Contra × Envato Human by Design Challenge.
Envato assets used: AI Image Generation | Style Transfer | Mockups | Video Generation | Music | Voice Gen
@envato
envatochallengehumanbydesignenvatoaiAI Agent DesignerAI ArtAI VIsual DesignerAdobe After EffectsEnvatoFigma
I like that you shared the changes in direction instead of just the final result. Those creative pivots are usually where the strongest ideas come from.
nøne — Human by Design
By day I'm a product designer, buried in OKRs and dashboards. This challenge pulled me back to the creative side of design, and that reconnection was pure joy. Enjoying the process. A human exclusive.
I kept asking one question: what can a human do that an agent can't? An agent always moves from A to B. Take away the goal and it ceases to exist. A human can choose to do nothing, on purpose. Just exist.
So I designed nøne: a meditation app that sells you no benefit, tracks no streak, asks nothing of you. Based on the philosophy of Byung-Chul Han and Ailton Krenak, it treats doing nothing as the last thing that can't be automated.
Built with Envato assets, Figma, and the help of Claude for the copy. But the taste, the humor, and every "no" on the page are mine.
just be.
#envatochallenge @Envato
Love this!
My birthday.
An idea.
And... a streetwear brand?
This year, I turn 24.
For a while, I kept thinking about everything I hadn't done yet. Not because I couldn't, but because I had convinced myself I couldn't.
That thought became the starting point for this project.
I started imagining 24 not as an age, but as a streetwear brand. A brand built around a mindset rather than a number. One that represents the moment you stop waiting for permission and start moving.
My first idea was to create a full commercial using Envato's AI tools. The AI generated exactly what I asked for, but the more I explored, the more I realized the real project wasn't the commercial—it was the identity behind it.
So I made a different creative decision. Instead of forcing the original concept, I stripped it back to a single campaign poster. That shift became my Human by Design moment.
AI helped me generate possibilities. But deciding what to keep, what to reject, what to simplify, and how to communicate the emotion behind the idea—that was the part only I could do.
24.
It's not about the number.
It's about the attitude.
Thanks for sharing your change in direction!
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