I think the real shift isn't AI replacing designers, it's changing what makes a designer valuable.
When everyone has access to the same tools, taste, creative direction and the ability to build a strong visual identity become the real differentiators.
The tool can generate a logo. Knowing what makes it the Right Logo is a different story.
As a designer, I feel like I constantly need to keep up with new tools and products, if only to keep my "has a computer replaced me already?" anxiety under control
At first, we expected AI to do everything with one click
Then we moved on to writing...
Final direction picked! I love when brands use custom illustration as the main way to communicate with their audience.
Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?
AI for the masses, craft for the rich. What do you think about this? 👀
Brands like Dior or Prada invest in hand drawn animation, where you can feel the time and the hands behind it. Meanwhile Coca Cola makes its Christmas campaign with AI.
When anyone can generate “perfect” in seconds, the human touch becomes the distinctive thing.
Is AI becoming the look of mass market, while craft becomes the new luxury? 🤔
generated these little fellas for a concept and now i want to build a whole brand around them.
if you're making something that helps people dream and aspire, they're looking for a home:)