Pepsi was losing the cola war... until Michael Jackson showed up. 🥤👑 Michael Jackson's Pepsi commercial changed advertising history. In 1984, Pepsi signed Michael Jackson for a record-breaking $5 million endorsement deal, making it one of the biggest celebrity partnerships ever. The Michael Jackson Pepsi commercial featured Billie Jean and became one of the most watched advertisements of the 1980s. During the Pepsi vs Coca-Cola cola wars, Pepsi used Michael Jackson to attract a younger audience and strengthen the Pepsi Generation campaign. This is the story of how Michael Jackson helped Pepsi challenge Coca-Cola and changed marketing forever. #MichaelJackson #Pepsi #PepsiCommercial #BillieJean