Ali Allah Ditta
Music Producer, Composer & Solo Artist
New to Contra
Ali is ready for their next project!
Pepsi was losing the cola war... until Michael Jackson showed up. 🥤👑
Michael Jackson's Pepsi commercial changed advertising history. In 1984, Pepsi signed Michael Jackson for a record-breaking $5 million endorsement deal, making it one of the biggest celebrity partnerships ever.
The Michael Jackson Pepsi commercial featured Billie Jean and became one of the most watched advertisements of the 1980s. During the Pepsi vs Coca-Cola cola wars, Pepsi used Michael Jackson to attract a younger audience and strengthen the Pepsi Generation campaign.
This is the story of how Michael Jackson helped Pepsi challenge Coca-Cola and changed marketing forever.
#MichaelJackson (https://www.instagram.com/explore/tags/michaeljackson/)Â #Pepsi (https://www.instagram.com/explore/tags/pepsi/)Â #PepsiCommercial (https://www.instagram.com/explore/tags/pepsicommercial/)Â #BillieJean (https://www.instagram.com/explore/tags/billiejean/)
0
8
Imtiaz Superstore Corporate TVC
Role: Composer & Music Producer
Composed and produced the original soundtrack for this corporate film for Imtiaz Super Market, creating an emotional and motivational soundscape to support its narrative-driven storytelling. The score blends Eastern and Western instruments, delivering a contemporary fusion that enhances the film's message and emotional impact.
0
40
Toyota Yaris Launch Campaign
Role: Music Producer, Mixing & Mastering Engineer
Produced, mixed, and mastered the original soundtrack for the Toyota Yaris launch campaign. The music alternates between two protagonists—a DJ and a Yaris driver—using synths and arpeggios to represent the DJ's energetic world, while bold brass motifs capture the driver's sense of freedom and adventure. The result is a dynamic track that enhances the campaign's storytelling and youthful spirit.
0
40
Role: Music Producer, Sound Designer & Voice Artist
For this animated commercial created for Dettol, I delivered end-to-end audio production, including original music composition, sound design, audio post-production, and voice-over performance. The project required creating a vibrant sonic environment that enhanced the animation, supported the narrative, and reinforced the campaign's key message while maintaining the brand's trusted identity.
0
44
Billie Jean ASMR cover
Beat made from gym equipment. And yeah thats me in the video! Suffering for the art!
2
1
89